A company that worked with sites that linked to copies of Hollywood blockbusters has become the target of a new lawsuit. The legal action filed by Disney and Warner Bros. says that Triton Media was guilty of both contributory and inducement of copyright infringement when it assisted several sites with advertising and referrals.

There have been many innovative anti-piracy strategies over the years, from simple scare tactics to high profile hammer-blow aggression, from ISP pressure to the more recent attempts at domain name seizure. This week, a new tactic has been witnessed in the United States – an attack on those who provide financing for file-sharing venues – the advertisers.

In a complaint dated 23rd August and filed in the U.S. District Court in California, movie giants Disney and Warner Bros revealed their intention to go after Triton Media, a Scottsdale, Arizona-based company they claim “owned, operated, provided advertising consulting and referrals for, and/or provided other material assistance” to nine movie-centric sites.

The sites – freetv-video-online.info, supernovatube.corn, donogo.com, watch-movies.net, watchmovies-online.tv, watch-movies-links.net, havenvideo.com and thepiratecity.org – are said to have a primary purpose to provide “their users access to content that has been unlawfully